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"Always have a content
rich site that has new, updated and unique information.
You will never get a good search engine ranking with a site
that consists of information already duplicated on the web.
All your pages must have unique information. Meta tagging
does not contribute to search engine ranking like it once
did. Google looks at your entire site and weighs the
overall message it is delivering. If your business is
selling boats, then the overall concept of your site needs
to be focused on boating with unique information about
boating. Selling your product needs to be a secondary
consideration. Your site needs to bring new, current
and unique information about boating to the web.
Never use
spamming techniques, mirror sites, entry pages, link farms or keyword
stuffing in your site. This may get your site on the black
list of the search engines and your site may never recover. Focus on
having a quality, information filled site that Google and yahoo will
want to index and add to the top 10.
You need a
professional website with a great sitemap for your customers and
for the search engine bots to index. A professional website should have
similar font, colors and organization on all pages so its easy for the
customers to navigate. Always write your page content for your
customers, not the search engines. If you have quality and current
information on your site the search engines will reward you with a top
ranking.
Be patient,
and keep fine tuning your site. It take time even when you have done
everything you can to make your site user and search engine friendly.
Stay away from link farms! If the search engines detect a connection to
link farms or spamming sites your in big trouble. Write and submit
article for publication to other related sites on your products and/or
services. Always include a link to your site. This is a
great way to bring quality traffic to your site. Reach out to other
websites in your related field for a link on their sites. This is
never easy and takes persistence, but the rewards can be great for your
ranking. If you have a high quality informative page other related sites
may consider linking with you. Avoid exchanging links just for
ranking purposes. This is easily detected by the search engines
and you may be penalized for this practice.
Remember the
search engines are looking for quality, related, unique and updated
information for the web, not the fact that you have linked with
another site trying to sell the same products you are selling. You have
to bring new information to the table. Always keep your site information
current and updated with new information. Nothing will kill your site
like old out of date information. Keep your sitemap update also."
You also need to have a customer
sitemap
and a search engine sitemap with a XML extension.
Search engines use you xml sitemap and your robot.txt file
to see how you want your site indexed and how often you are
adding new information to your site. You can use Google
Webmaster Tools to check for errors in your sitemaps and to
submit your sitemaps to Google. Google webmaster tools also
provides great feedback on your site's keywords density and
other parameters useful to tracking your site's success.
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