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      "Always have a content rich site that has new, updated and unique information.  You will never get a good search engine ranking with a site that consists of information already duplicated on the web.  All your pages must have unique information. Meta tagging does not contribute to search engine ranking like it once did.  Google looks at your entire site and weighs the overall message it is delivering. If your business is selling boats, then the overall concept of your site needs to be focused on boating with unique information about boating.  Selling your product needs to be a secondary consideration.  Your site needs to bring new, current and unique information about boating to the web. 

     Never use spamming techniques, mirror sites, entry pages, link farms or keyword stuffing in your site.  This may get your site on the black list of the search engines and your site may never recover. Focus on having a quality, information filled site that Google and yahoo will want to index and add to the top 10. 

     You need a professional website with a great sitemap for your customers and for the search engine bots to index. A professional website should have similar font, colors and organization on all pages so its easy for the customers to navigate.  Always write your page content for your customers, not the search engines. If you have quality and current information on your site the search engines will reward you with a top ranking.

    Be patient, and keep fine tuning your site. It take time even when you have done everything you can to make your site user and search engine friendly.  Stay away from link farms! If the search engines detect a connection to link farms or spamming sites your in big trouble. Write and submit article for publication to other related sites on your products and/or services.  Always include a link to your site.  This is a great way to bring quality traffic to your site. Reach out to other websites in your related field for a link on their sites.  This is never easy and takes persistence, but the rewards can be great for your ranking. If you have a high quality informative page other related sites may consider linking with you.  Avoid exchanging links just for ranking purposes.  This is easily detected by the search engines and you may be penalized for this practice. 

    Remember the search engines are looking for quality, related, unique and updated information for the web, not the fact that you have linked with another site trying to sell the same products you are selling. You have to bring new information to the table. Always keep your site information current and updated with new information.  Nothing will kill your site like old out of date information.  Keep your sitemap update also."

    You also need to have a customer sitemap and a search engine sitemap with a XML extension.  Search engines use you xml sitemap and your robot.txt file to see how you want your site indexed and how often you are adding new information to your site. You can use Google Webmaster Tools to check for errors in your sitemaps and to submit your sitemaps to Google. Google webmaster tools also provides great feedback on your site's keywords density and other parameters useful to tracking your site's success.

   

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                  Free Website Optimizing Information